a brand is a reflection of how others view your service or business.
If you ask Google the Wikipedia answer is:
A brand is a name, term, design, symbol or any other feature that distinguishes one seller’s good or service from those of other sellers. Wikipedia
The term “brand” refers to more than just your company’s logo; it also refers to your company’s basic beliefs and every interaction with consumers and suppliers.
Your brand, in effect, establishes and maintains your reputation, and hence represents your customers’ perceptions of your company.
Customers and staff can form emotional bonds with businesses, resulting in strong loyalty and even a sense of ownership.
A strong brand may help any company stand out in a crowded market, especially in competitive marketplaces.
So now we have established what’s a brand and the importance of it and why every company has and needs them.
Let’s go into details of the Design of a Brand.